Label nonsense again

Food labels are an unending source of amusement for me. The latest is from Sainsbury's, on their sirloin steak packaging. One line informs you to "cook raw meat thoroughly throughout until it is piping hot and no pink colour remains". A few lines down and you get the grilling times for cooking the steak rare......

It's the little things.....

A strange topic for my first post, but hey, what's this all for if you can't write about things that bug you.

For a long time now, the milk containers at Marks and Spencer carry the following on the label's information panel - "Pasteurised for longer". What does this mean? Heated up longer than your average pasteurised milk for some unspecified purpose? I can only suggest they missed "life" off the end of the sentence, but then longer life than what? Try finding unpasteurised milk at your local supermarket.

Now I know I need to relax more but surely someone else somewhere has noticed, it's been like this for years. It seems a banal, incorrect and meaningless statement can hang around because it sounds vaguely scientific and indeed somewhat reassuring. Or maybe no-one is tragic enough to point it out. I confess I've wanted to, but they would only replace it with "contains milk"