A strange topic for my first post, but hey, what's this all for if you can't write about things that bug you.
For a long time now, the milk containers at Marks and Spencer carry the following on the label's information panel - "Pasteurised for longer". What does this mean? Heated up longer than your average pasteurised milk for some unspecified purpose? I can only suggest they missed "life" off the end of the sentence, but then longer life than what? Try finding unpasteurised milk at your local supermarket.
Now I know I need to relax more but surely someone else somewhere has noticed, it's been like this for years. It seems a banal, incorrect and meaningless statement can hang around because it sounds vaguely scientific and indeed somewhat reassuring. Or maybe no-one is tragic enough to point it out. I confess I've wanted to, but they would only replace it with "contains milk"
Saturday, 2 December 2006
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